Strategy aims to monetise the platform through the Updates tab without compromising the privacy of users' conversations

However, WhatsApp has assured its users that these new features are confined to the Updates tab and will not affect personal messaging.

However, WhatsApp has assured its users that these new features are confined to the Updates tab and will not affect personal messaging.

WhatsApp is developing a new function that allows users to control the types of ads displayed (Ad Preferences) in the status and channel sections...

WhatsApp is developing a new function that allows users to control the types of ads displayed (Ad Preferences) in the status and channel sections...

In 2014 Facebook paid $19,000,000,000 for WhatsApp, a messaging platform that doesn’t charge its users so has no clear sign of revenue. Turns out,...

In 2014 Facebook paid $19,000,000,000 for WhatsApp, a messaging platform that doesn’t charge its users so has no clear sign of revenue. Turns out,...

For years, WhatsApp has stood out as one of the few social platforms with barely any advertising. But it looks like that’s all about to change....

The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned itself as being different...

The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned itself as being different...