Following seven competitions over four days, the Cannes Lions International Festival of Creativity has announced its 2025 Young Lions winners. This...
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- ADWEEK.COM - A la une - 18/06/2024 14:21
People Want Ads That Make Them Laugh, Research Shows
The 2024 Cannes Lions International Festival of Creativity has a new category: humor. "Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences," Cannes Lions noted in a statement. Data shows there's good reason behind adding a humor category. More than purpose, surprise or novelty,...
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