Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...
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If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in...
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger...
Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each...
Over 8,000 Americans die every day, many of them unnecessarily. Why? Because the United States still doesn’t have a national health care...
By Stephen J. Blank (FPRI) -- Virtually all of the commentary on Russia’s aggression against Ukraine has focused on those two states to the...