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Maroc Maroc - ADWEEK.COM - A la une - 16/Jul 18:04

Exclusive: Data Firm Alliant Hires Bank to Pursue Sale

Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more...

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