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Maroc Maroc - WN.COM - Business - 27/Nov 15:18

Avoiding Black Friday’s dreaded abandoned cart

As Black Friday draws near, shoppers around South Africa are preparing for a frenzy of online deals. However, a significant number of these potential transactions could end up as missed opportunities due to abandoned shopping carts, a recurring challenge for e-commerce businesses, especially small and medium enterprises (SMEs). According to the recent FedEx 2025 E-Commerce Trends Report, a staggering 85.15% of South African online shoppers abandon their carts, often due to the sheer inconvenience encountered during the checkout process. Nelson Teixeira, managing director of operations for Sub-Saharan Africa...

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