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Maroc Maroc - WN.COM - Business - 19/Nov 02:02

Luxury brands rise as LVMH takes notice

Bernard Arnault, CEO of LVMH, made a visit to China last month — the third year in a row — continuing his strategic focus on the region's luxury market. However, this year's trip marked a notable turn. It is reported that Arnault spent time in Shanghai visiting emerging local luxury brands Songmont and Laopu Gold. His itinerary, which included purchasing handbags from Songmont and calling Laopu Gold "exquisite and interesting", has sparked significant industry speculation, drawing attention to the growing strength of homegrown Chinese luxury brands. The CEO's trip signals a shift in the Chinese luxury landscape, as domestic brands continue to...

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