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  - CYPRUS-MAIL.COM - A la Une - 25/Jun 06:00

The cost of green lies for businesses and consumers

By Athina Evagorou As sustainability becomes a strategic imperative for modern businesses, so too does the risk of overstating green credentials. The rise of ‘greenwashing’ has eroded consumer trust, distorted fair competition and diluted the integrity of genuine environmental commitments. This article introduces the topic of ‘greenwashing’, unpacks the key provisions of Directive (EU) 2024/825 […]

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