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  - HINDUSTANTIMES.COM - Cities - 18/Jul 03:18

A call to check ageism in ads

To understand ageism in brand marketing, Gen S Life scanned 50 ads earlier this year and found them underrepresenting the older age groups. It’s now asked Leapfrog Strategy Consulting for a wider study to prepare a charter that can help sensitize ad agencies and marketers on the subject

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