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  - Times of India - Life & Style - 30/08/2024 14:30

Three reasons why Gen Z is drinking less alcohol

Gen Z individuals, born between 1997 and 2012, are notably consuming less alcohol than previous generations, with a 20% drop compared to millennials. This shift is linked to increased health awareness, longer-term decision-making, and concern for social media appearance. Their priorities include mental and physical wellness, which contributes to this behavioral change.

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