Maroc - POPDIARIES.COM - A La Une - 21/Sep 08:33

PVRINOX Pictures collaborates with Ananya Panday to launch #Whitebirdkindnesscampaign

National, 21st September 2024: The eagerly awaited film, White Bird: A Wonder Story, directed by Marc Forster, and featuring an all-star cast including Helen Mirren, Bryce Gheisar, Gillian Anderson and Orlando Schwerdt, gears up for the theatrical release across India on 4th October! In collaboration with Ananya Panday and So Positive, a Digital Social Responsibility Initiative by the actress, PVRINOX Pictures launches the #WhiteBirdKindnessCampaign to spread the powerful message of kindness across social media. Adapted from author R.J. Palacio’s best-selling novel, the film aims to convey a message of hope and kindness, even during the toughest times. The story follows Julian Albans, (Bryce Gheisar) who embarks on a journey of growth, redemption, and self-discovery after being expelled from his school. His transformation is inspired by his grandmother’s (Helen Mirren) extraordinary tale of courage, set in the backdrop of Nazi-occupied France. ALSO READ: Ananya Panday thanks fans for 20 million followers, reveals answers to fan's 'Ask me anything' Check out the film’s trailer: In an effort to share the film’s message of compassion and positivity, actress and youth icon, Ananya Panday through her digital platform, So Positive shared an inspiring message on social media, “At So Positive kindness is at the heart of everything we do! This World Gratitude Day, together with White Bird: A Wonder Story, we urge you to share your story of kindness, that makes you feel truly grateful! Let’s fill social media with positivity and help make the world a kinder place, one story at a time." This initiative aims to encourage social media users to promote kindness in their communities, reinforcing the values highlighted in the film, White Bird: A Wonder Story.  Watch Ananya Panday’s heartfelt message on ‘World Gratitude Day’:  View this post on Instagram A post shared by So Positive (@sopositivedsr) White Bird: A Wonder Story is more than just a film; it is a heartwarming narrative that delivers a powerful message of kindness, hope and resilience in difficult times. Speaking further on the film’s upcoming release and the collaboration, Kamal Gianchandani, CEO of PVR Pictures Limited & PVR Limited, expressed , “We are beyond thrilled to collaborate with Ananya Panday and So Positive for the #WhiteBirdKindnessCampaign and using social media to amplify the film’s message. White Bird: A Wonder Story is a poignant reminder of the importance of kindness, empathy, hope and positivity, especially in today’s world. We are excited to bring this uplifting story to Indian audiences and we hope they continue to embrace its spirit of kindness in their daily lives.”