Across 54 African markets, The Coca-Cola Company and its authorized bottlers, collectively known as the Coca-Cola system, contributed $10.4 billion in...
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- GHANAIANTIMES.COM.GH - A la Une - 20/Jun 08:31
Coca-Cola set to bring back ‘Share a Coke’ campaign
Coca-Cola is set to bring back its ‘Share a Coke’ campaign on an unprecedented scale of shareability and personalisation for a new generation, pushing the boundaries of innovative brand experiences. In 2011, the brand launched the first-of-its-kind campaign in which one could find his or her name in place of the logo, an industry-first in …
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