An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality...

New York Times: Global study uncovers universal traits of coolness.

New York Times: Global study uncovers universal traits of coolness.

MONDAY, July 7, 2025 — What does it take to be considered “cool”? A new international study may have the answer — and it...

A new study reveals beliefs around what makes someone cool are almost universal, no matter where you live.

A new study reveals beliefs around what makes someone cool are almost universal, no matter where you live.

It has puzzled philosophers, scholars and those aspiring to be cool for generations: what is it that makes someone cool? Now it appears that the...

It has puzzled philosophers, scholars and those aspiring to be cool for generations: what is it that makes someone cool? Now it appears that the...

It was US president Harry S. Truman who, in the years just after the second world war, kept a little wooden sign on his desk which read: “The buck...