The explosive growth of "Grow a Garden" has brought new attention to Roblox — and rejuvenated marketers' interest in its advertising power.

The explosive growth of "Grow a Garden" has brought new attention to Roblox — and rejuvenated marketers' interest in its advertising power.

A gardening game created by a teenager on online platform Roblox has attracted a record 21 million simultaneous players, a figure rarely seen in the...

A gardening game created by a teenager on online platform Roblox has attracted a record 21 million simultaneous players, a figure rarely seen in the...

A gardening game created by a teenager on online platform Roblox has attracted a record 21 million simultaneous players, a figure rarely seen in the...

A gardening game created by a teenager on online platform Roblox has attracted a record 21 million simultaneous players, a figure rarely seen in the...

Grow a Garden, a Roblox game where players plant virtual seeds and grow exotic plants, had 20 million people playing it at once last weekend.

Grow a Garden, a Roblox game where players plant virtual seeds and grow exotic plants, had 20 million people playing it at once last weekend.

About 35% of Grow a Garden's players are under 13, attracting a younger audience.

About 35% of Grow a Garden's players are under 13, attracting a younger audience.