People who link their WhatsApp account to Facebook or Instagram will see personalised ads.

However, WhatsApp has assured its users that these new features are confined to the Updates tab and will not affect personal messaging.

However, WhatsApp has assured its users that these new features are confined to the Updates tab and will not affect personal messaging.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user...

Meta Platform is rollout adverts to WhatsApp Channels and Status updates.

Meta Platform is rollout adverts to WhatsApp Channels and Status updates.

Owner Meta to monetise popular messaging app.

In 2014 Facebook paid $19,000,000,000 for WhatsApp, a messaging platform that doesn’t charge its users so has no clear sign of revenue. Turns out,...

In 2014 Facebook paid $19,000,000,000 for WhatsApp, a messaging platform that doesn’t charge its users so has no clear sign of revenue. Turns out,...