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  - WN.COM - Environment - 23/Jun 03:43

Vietnamese start-ups eye global markets through strategic franchising

Franchising is an effective strategy for international market expansion across all sectors. Compiled by Thu Trà HÀ NỘI — Franchising abroad is emerging as an effective strategy for businesses — especially start-ups — to rapidly scale up their operations, enhance brand recognition and open new channels to sell raw materials and services in international markets. While the opportunities are significant, experts said that success hinges on the internal capabilities and readiness of each business to capitalise on these prospects. Global expansion through franchising As the global franchising model gains momentum, Vietnamese start-ups — particularly in the food and beverage (F&B) sector — are...

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