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Maroc Maroc - BAHRAIN-CONFIDENTIAL.COM - A La Une - 07/Mar 09:41

Omotenashi: A Lexus Bahrain Experience

Lexus Bahrain, a division of Ebrahim K. Kanoo (EKK), hosted an exclusive “Lexus Experience” event in collaboration with the Japanese Embassy at its Arad showroom. The evening showcased the deep connection between Lexus and Japanese culture, highlighting the brand’s commitment to Omotenashi (selfless hospitality) and Takumi craftsmanship. Takumi Craftsmanship: The Lexus Way Lexus Bahrain embraces the ancient Japanese concept of Takumi, a tradition that embodies the essence of artisan craftsmanship. This philosophy is at the core of the brand’s production process, guided by Takumi master craftsmen who have honed their skills through years of rigorous training. With highly refined senses and an unwavering commitment to excellence, these artisans dedicate as much time as necessary to create exceptional vehicles and remarkable experiences. By seamlessly blending traditional techniques with modern technologies, Lexus Bahrain ensures every detail reflects precision, innovation, and craftsmanship at its finest. Ikebana: The Japanese Art Form The centrepiece of the evening was a captivating Ikebana demonstration by globally renowned artist, Koka Fukushima, who brought to life the graceful art of Japanese floral arrangement, a tradition spanning over seven centuries. Meister Koka’s demonstration highlighted the intricate techniques and profound artistic expression inherent in Ikebana, captivating the audience with the beauty […]

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