Defining Distinction: A Conversation with James Marks of JC Biver

JC Biver, the Swiss luxury watchmaker founded by Jean-Claude Biver, is making its mark by focusing on craftsmanship and individuality. During Jewellery Arabia 2024, we had the opportunity to speak with James Marks, CEO of JC Biver, about the brand’s approach and its relevance to the Middle East market. Marks emphasizes the brand’s commitment to quality. “Our watchmakers have exceptional skill, and that translates into every product we create,” he says. JC Biver aims to exceed client expectations by focusing on the finest details and delivering a superior experience. “We take everything to the highest standard to provide clients with the best possible craftsmanship,” Marks adds. JC Biver’s designs are rooted in neoclassical inspiration, blending vintage influences with modern precision. “As collectors ourselves, we understand the nuances of design and craftsmanship,” Marks notes. This collector’s perspective drives the brand’s appeal to clients seeking individuality and exclusivity. Rather than relying heavily on marketing, JC Biver focuses on product quality and personal engagement with collectors. “We prioritize understanding what clients and collectors want, which helps us deliver truly unique pieces,” Marks explains. This attention to detail and limited production sets JC Biver apart in the luxury watch space. Marks believes that by […]

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Defining Distinction: A Conversation with James Marks of JC Biver

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