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Maroc Maroc - BAMMAGAZINE.COM.NG - A La Une - 26/Feb 20:02

Understanding Neuromarketing: How science is shaping consumer behaviour

What is Neuromarketing? Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups, which rely on what people say. Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy...

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