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Maroc - NIGERIANFRANKNEWSNG.COM - A La Une - 06/Sep 19:14
Hello World, Goodbye Health: Curbing Big Soda’s Sportswashing at Olympics
By Robert Egbe On October 16, 2021, the Executive Board (EB) of the International Olympic Committee (IOC) endorsed the Olympism 365 strategy which aims to strengthen the role of sport as an enabler for the United Nations (UN) Sustainable Development Goals (SDGs). Through Olympism 365, the IOC, working with partners, uses sport to among others, help improve people’s physical and mental health and well-being. But just before the Paris 2024 Olympics kicked off in France, the IOC teamed up with Big Soda to do the reverse: promote products known to damage health and well-being. Big Soda is a synonym for […]
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