Among those filed recently is one from Ford for a system that gathers driver data to personalise in-car advertisements, which raises lots of...
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Ford has now filed a patent to display advertisements directly on the inforia system, based on a driver's tastes. This may also indirectly be part of a form of income, apart from selling the vehicle itself.Through a registered patent, it uses a number of data in displaying an advertisement – including driving distance, destination, driving speed, etc. Related advertisements are displayed directly on the display screen of the inforia system itself.For example, if a driver is driving to a shopping mall, then related product ads will be displayed leading to a higher percentage of purchases. Likewise when heading to another location.Anyway, as always, this is just a patent registration, and it is not yet known whether it will be actually implemented by Ford or otherwise.
Among those filed recently is one from Ford for a system that gathers driver data to personalise in-car advertisements, which raises lots of...
Among those filed recently is one from Ford for a system that gathers driver data to personalise in-car advertisements, which raises lots of...
Previously , we have reported that YouTube may be working to expand the display of ads during video breaks. Through the latest reports, the display of...
Previously , we have reported that YouTube may be working to expand the display of ads during video breaks. Through the latest reports, the display of...
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Car manufacturer Ford Motor Company has filed a patent application for an in-vehicle advertisement presentation system based on information derived...
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