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Maroc Maroc - THECEKODOK.COM - A La Une - 03/Sep 13:33

Ford Files Patent To Display In-Vehicle Ads Through Inforia System

Ford has now filed a patent to display advertisements directly on the inforia system, based on a driver's tastes. This may also indirectly be part of a form of income, apart from selling the vehicle itself.Through a registered patent, it uses a number of data in displaying an advertisement – ​​including driving distance, destination, driving speed, etc. Related advertisements are displayed directly on the display screen of the inforia system itself.For example, if a driver is driving to a shopping mall, then related product ads will be displayed leading to a higher percentage of purchases. Likewise when heading to another location.Anyway, as always, this is just a patent registration, and it is not yet known whether it will be actually implemented by Ford or otherwise.

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