Maroc - THECEKODOK.COM - A La Une - 17/Sep 13:58

AMD And ASUS Demonstrate AI Capability In Ethically Accelerating Creative Processes

When talking about artificial intelligence in the context of the creative process, many will point to the use of generative AI to "create" content that does not require any input from any individual by using technologies such as Stable Diffusion, Dall-E and so on.AMD along with ASUS have recently joined hands to show that artificial intelligence can be used to speed up the creative process of artists without having to use generative technology.For this, the two companies collaborated with Singaporean artist Ihasamic by giving him an ASUS ProArt P16 laptop powered by an AMD Ryzen AI 9 HX 370 processing chip to create a new music video in just one week.We were shown the process used by Ihasamic!, and using just that one AMD ProArt P16 laptop, he and his crew did the storyboarding process, saving video editing footage and saving footage from camera to storage without a problem.He uses DaVinci Resolve video editing software for the editing process, and here we have also been told that for some processes such as rotoscoping he has used built-in AI technology to speed up the process of adding digital backgrounds.If you are not familiar with this process of rotoscoping, in a nutshell it is the process of removing the background part of a video to get only the main subject part. It is a process that usually takes a very long time because every frame of the video has to be edited to remove this part of the background.With AI abilities, Ihasamic! just need to sketch on the subject you want to edit, and the process, which would normally take several days to do, depending on the length of the scene can be done in just a few minutes.In the meantime, processes such as brightening or darkening the scene can also be done with AI technology, and then can be edited additionally to get the desired scene.Another crunchy process that can be accelerated using AI technology is the creation of subtitles. A process that would normally take several hours when done manually can be done in seconds, speeding up the video music making process.What's even more interesting is that throughout the process of ideation, filming and editing of the video, which involved more than a few individuals, it was all done with just one laptop that was shared with everyone.Short edited video shown by Ihasamic! during the recent AI Create Creator Renaissance event in Singapore, which also showcased 3D digital effects along with interesting edits. However, they said that this video still needs some additions before it can be uploaded to the YouTube site.Mu, the individual behind the hasamic! said that it's true that recent adoption of artificial intelligence technologies revolves around generative AI, but it doesn't mean that all AI technologies are parasitic on the creative workforce."It is not wrong to say that the use of generative AI is now causing many creative professionals to lose their livelihood, but depending on the technology used, some AI technologies can help us in doing some crisp tasks in a short time. What is important is that we understand our own ethics and moral compass when using AI technology" he said when asked about the use of AI technology which is now causing many creative professionals to be impressed by this new technology.This event is seen as one of the focuses of AMD and ASUS in reducing the stigma against AI in the creative industry in a way that does not glorify generative AI technology, but rather AI technology that helps to facilitate tasks and processes that can be done quickly and easily.ASUS ProArt PX13 and ProArt P16 have already started to be offered in the local market at a price of RM9999 and RM12,999.