The resignation of OnePlus India CEO Robin Liu reignites rumours that Oppo is preparing to pull the plug on the OnePlus brand outside of China.
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Maroc - THECEKODOK.COM - A La Une - 25/Mar 11:03
OnePlus is once again expected to close operations in several global markets as early as April 2026. According to a report by 9to5Google, OnePlus will shift its focus to the Chinese market while India will only be their affordable device market from now on. This is the second time OnePlus' global operations have been reported to be closed, which was denied by OnePlus India CEO Robin Liu in January.What has made speculation hot again is that Robin Liu has now resigned and returned to China. OnePlus has already reduced global staff in Europe and the United States over the past year. Pete Lau's return to Oppo is another sign that OnePlus is now back to being a sub-brand like Realme.Among the factors that caused OnePlus to withdraw from the global market is the crisis of RAM and memory chip shortages that will cause device production to decrease this year. ASUS has already confirmed that there will be no new devices this year. There are even predictions that small manufacturing companies may go extinct due to high costs that make it impossible to produce products without incurring losses.
The resignation of OnePlus India CEO Robin Liu reignites rumours that Oppo is preparing to pull the plug on the OnePlus brand outside of China.
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