Maroc - TIMBERBIZ.COM.AU - A La Une - Aujourd'hui 00:27

Timber Development UK updates Green Claims Policy

As part of its membership of The Anti-Greenwash Charter, Timber Development UK has published an updated Green Claims Policy. This is a vital part of its commitment to best practice and setting a benchmark for transparent practices in the timber industry. Source: Timberbiz As a signatory to the Charter, Timber Development UK is committed to upholding the highest standards of responsible marketing and communications practice. The purpose of the Green Claims Policy is to define the standards and practices adopted throughout the organisation to ensure green claims made about timber products/services are accurate and substantiated. This policy applies to all the forms of marketing and communications TDUK or our members may use, including television, radio, online marketing (including social media and influencer marketing), direct marketing, shopper marketing, packaging, events, trade, sales and other professional promotions and communications. “TDUK signing up to the Anti-Greenwash Charter is a crucial step in promoting transparency and integrity within the timber industry. We want to encourage the whole industry to commit to clear, honest, and evidence-based environmental claims, so that together we can help build trust with consumers, support sustainable practices, and strengthen the industry’s credibility,” Charlie Law, TDUK’s Sustainability Director, said. To ensure ongoing compliance, Timber Development UK participates in Campaign Reviews conducted by an independent third party. These reviews assess its marketing and communications campaigns against its Green Claims Policy, verifying that all claims are evidence-backed, and responsibly communicated. In addition to this policy, all marketing and communications must at all times comply with the relevant local laws and regulations. Timber Development UK commits to the standards of communication set out in The Anti Greenwash Charter, and requires all of members to abide by these standards, which are as follows: Transparency: We commit to clear communication of what sustainability benefit our product or service offers and will not conceal or omit information. Accountability: We substantiate our sustainability claims with accurate and regularly evaluated empirical evidence. We commit to sharing facts, figures and statements that can be checked. Fairness: We commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations. Honesty: We will ensure we make specific statements about our organisation’s sustainability efforts and that our actions match those promises.