Maroc - TIMBERBIZ.COM.AU - A La Une - 28/Jul 00:32

The Timber Framing Campaign 2026 funding partners

The Timber Framing Campaign has announced its FY26 funding partners and another year of the campaign, which originated in 2018. Campaign manager Chris Briggs said that despite tough market conditions the funding partners were showing their industry leadership and commercial astuteness in the investment of this campaign collaboration. Source: Timberbiz The campaign will continue to work with four other past contributing companies and would also welcome new funding partners to discuss their involvement in the campaign, to grow and defend the timber framing category in Australia. The Timber Framing Campaign funding partners for FY26 are AKD, OneFortyOne, Timberlink, Wespine, Storaenso, Vida, FTMA, Koppers, arxada, MiTek, pryda, Multinail, Responsible Wood, NTHA and Timber Queensland. Ms Briggs said that with demand still soft, the question of “supporting local” continues to surface. She said many of the funding partners were Australian-owned and actively promoted their Australian-made credentials. The Australian Made Campaign’s research showed 73% of consumers preferred Australian-made, but this preference faded if it delayed a build or increased cost. When it came to building materials, consumers trusted the builder to make the right call. Australian-made is a feature, not a benefit in classic marketing terms. If local supply means faster turnaround, reliable delivery, and agility to meet demand, then it’s a benefit builders will value and promote themselves. But a strong timber framing category depends on both domestic and imported supply. With 20–25% of framing imported, the focus must remain on quality and reliability, regardless of source. Certified imported timber supports the same sustainability narrative and often outperforms steel on environmental credentials like embodied carbon. While some builders may prefer Australian-made materials, it’s not the ultimate differentiator. In B2B markets, environmental performance is far more compelling. Timber’s renewability, carbon storage, and low embodied emissions remain our greatest category strengths, whether the product is local or imported. Perceived quality also matters. Fortunately, our global partners invest heavily in certified forestry, quality control, and long-term reputation. Ongoing improvements, like Country-of-Origin labelling and audited QA systems, enhance trust and transparency. The collective message is this: timber framing offers builders reliable, ethical, and sustainable options, from a range of trusted suppliers. This choice and flexibility stand in stark contrast to the monopoly-like positioning of steel. While individual companies on the manufacturing end, will continue to promote their own value propositions, it’s the unified voice of the Renewable Timber Framing campaign that ensures the whole category remains relevant, resonant, and ready to meet the market, now and into the future.