Maroc - TIMBERBIZ.COM.AU - A La Une - 01/Sep 23:35

From forest to babric: Boody’s FSC-Certified undies

In a world where every purchase affects the planet, Boody urges us to consider the impact of even our smallest choices, starting with our underwear. Source: Timberbiz Boody merges exceptional comfort with significant social and environmental benefits in their supply chain, showing how our clothing choices can make a profound difference. By using FSC-certified bamboo-derived viscose, Boody delivers exceptional softness while supporting the protection of forest wildlife and the rights of communities and workers reliant on sustainably managed forests. The fashion industry faces a critical challenge, balancing high demand with environmental responsibility. While renewable fibres like man-made cellulosic fibres (MMCFs) offer a path toward more sustainable solutions, around 50% are still sourced from uncertified forests. This jeopardises precious ecosystems and underscores the urgent need for change. This year, Boody proudly became an FSC Promotional Licence Holder and an FSC Fashion Forever Green Pact signatory. This commitment highlights their dedication to sustainable sourcing and forest stewardship, ensuring that each garment bearing the FSC label contributes to the responsible management of our planet’s forests. “Sustainability and comfort are the pillars of our philosophy. We don’t view sustainability as an afterthought but as an integral part of our process and purpose,” shares Rebecca Innes, Boody’s Product Lead. Boody’s dedication to sustainability is evident in its choice of materials, which includes products crafted from organically grown bamboo sourced from FSC-certified suppliers. As Rebecca explains, “Bamboo is the world’s fastest-growing plant, requiring no pesticides or insecticides. It absorbs CO2 and produces oxygen at a rate 35% higher than trees.” She continues, “We’re excited to announce our support of the Forest Stewardship Council and our recent transition to becoming Promotional Licence Holders with FSC. We are proud to be the first Australian Promotional Licence Holder signatory to the FSC Fashion Forever Green Pact. Our FSC licence is important to us because we want our customers to know that when they buy our products, the bamboo has been responsibly and sustainably sourced to protect the world’s forests for years to come.” In another step towards sustainability, Boody introduced The Goodness Loop in 2023, in partnership with UPPAREL. This initiative gives old, retired textiles a second life, diverting them from landfills and rewarding participants with $35 to spend on Boody’s basics. Boody is redefining comfort and sustainability in fashion, offering consumers a chance to embrace a wardrobe that cares for both the body and the planet. By choosing Boody’s FSC-certified ranges, you’re not just investing in luxurious basics but also supporting a future where every small choice can have a positive impact on the environment.