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Maroc Maroc - WN.COM - Business - 17/Aug 00:37

Chinese hotels upgrade service amid tourism boom

BEIJING - China's tourism boom is pushing upgrades in its hospitality sector, with shifting travel preferences and growing popularity of digital technologies spurring hotels to embrace cultural integration, artificial intelligence (AI) and international management. In the first half of 2025, domestic tourist trips hit 3.285 billion, up 20.6 percent from a year earlier, according to the Ministry of Culture and Tourism. Summer travel is set...

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