Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
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Advertisers are split on whether to double down or cash out — but enough have walked away to affect CPMs.
Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
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