The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform.
Vous n'êtes pas connecté
The partnership with Amazon Ads enables Omnicom’s planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon.
The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform.
Omnicom and Flywheel can connect creator content to sales, another example of the holding company striving to move beyond media metrics to reach sales...
Omnicom said it’s building a new platform to enable this functionality across social media platforms, which will be ready by this fall and will be...
In this edition of the Digiday+ Research Briefing, we examine Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are...
Xbox Game Pass is launching on Amazon's Fire TV stick and here's how you can access it,
The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers.
ZeroNorth and Hapag-Lloyd have announced a new strategic partnership aimed at launching an industry leading bunker procurement and planning...
Amazon has replaced 95% of its plastic air pillows from delivery packaging in North America with paper filler, working toward full removal by the end...
As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One...
Windward’s Maritime AI risk insights will be integrated with RightShip’s ESG and safety platform, enabling safe, compliant, and sustainable...