The growth of retail media — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week.
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A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy. Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech platforms...
The growth of retail media — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week.
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