X

Vous n'êtes pas connecté

Maroc Maroc - ADWEEK.COM - A la une - 27/Jun 15:10

How NBCU Is Setting Up ‘Blue Chip’ Advertisers and AI for Olympics Gold

How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI. Those are the fresh ingredients NBCUniversal is mixing into its coverage of the 2024 Olympic Games, unfolding in Paris from July 26...

Articles similaires

NBCUniversal Believes In A.I. Miracles, Sets Tech-Assisted Al Michaels As Virtual Host Of Daily Paris Olympics Recaps On Peacock

deadline.com - 26/Jun 17:03

Al Michaels, whose call of the U.S. hockey team’s Olympics upset over the USSR is a sports broadcasting milestone, will deliver AI-enhanced...

Sorry! Image not available at this time

NBC brings AI version of legendary broadcaster to Olympic coverage

techxplore.com - 27/Jun 08:22

US media giant NBCUniversal on Wednesday announced that it will use the AI version of a legendary sports broadcaster to narrate personalized daily...

Sorry! Image not available at this time

How NBCU is pursuing ad dollars around this year’s Olympics

digiday.com - 26/Jun 04:01

While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV.

Gators gymnastics standout named to U.S. Olympic Team as replacement

gatorswire.usatoday.com - 18:38

Leanne Wong is heading to her second Olympics on behalf of the Orange and Blue.

Paris Olympics: Super Falcons Group Opponent Japan To Face Ghana In Friendly

completesportnigeria.com - 20/Jun 12:11

Nigeria's Super Falcons group opponent at the Paris Olympic games, Japan, will take on Black Queens or Ghana in a friendly game. The game is billed...

Los Angeles Olympics’ Revamped 2028 Venue Proposals: Swimming At SoFi, BMX & Skateboarding In The Valley, Softball To OKC

deadline.com - 22/Jun 01:17

Organizers of the LA28 Olympic and Paralympic Games on Friday unveiled its first batch of updates to its venue plan for the 2028 Summer Games in Los...

Sorry! Image not available at this time

How programmatic is opening up the Olympics to advertisers

digiday.com - 27/Jun 04:01

Brands with smaller budgets now have a run at the Games. What does that mean for its premium status?

Sports Minister Tasks Team Nigeria Athletes To Use African Championship As Rehearsal For Olympics

completesportnigeria.com - 20/Jun 14:38

The Honourable Minister of Sports Development, Senator John Owan Enoh, has urged Nigerian athletes to treat the upcoming African Championship in...

Sorry! Image not available at this time

Adversaries Seek to Take Advantage of Global Events – How To Prepare for the 2024 Paris Olympics

itsecuritynews.info - 27/Jun 06:32

The 2024 Paris Olympics is set to begin on July 26, global adversaries are paying close attention and such a high-profile event serves as an...

Sorry! Image not available at this time

Adversaries Seek to Take Advantage of Global Events – How To Prepare for the 2024 Paris Olympics

itsecuritynews.info - 27/Jun 06:32

The 2024 Paris Olympics is set to begin on July 26, global adversaries are paying close attention and such a high-profile event serves as an...