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Maroc Maroc - MASHABLE.COM - 21/Jun 09:57

Abu Dhabi cracks down on social media influencer marketing; Dh10,000 fine for operating without a license

The licensing process has been streamlined through the Tamm platform. Starting July 1, the Abu Dhabi Department of Economic Development (ADDED) will implement new regulations requiring social media influencers and businesses providing advertising services to obtain proper licensing or face penalties. This move aims to regulate the rapidly growing influencer marketing industry in the emirate. Under the new rules, individuals …

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