The “diva” behind TikTok trend “demure” is makeup and content creator Jools Lebron, who’s also encouraging the girlies to use more...

The “diva” behind TikTok trend “demure” is makeup and content creator Jools Lebron, who’s also encouraging the girlies to use more...

"Very demure, very mindful" has become the latest vocabulary defining the internet's summer. And TikTok creator Jools Lebron is now working to...

TikTok creator Jools Lebron is securing her future business by trade marking her viral catchphrase.

Jools didn't — and it almost cost her. So, you had a video go viral and it had a very specific phrase, like "Hawk Tuah on that thang" or "very...

The Barbie summer that never ends This summer was Brat summer. We're approaching demure fall, which may transition into a season with longer staying...

World Darts Federation has threatened female competitors with disciplinary action if they refuse to compete against trans-identifying males. Ahead of...

World Darts Federation has threatened female competitors with disciplinary action if they refuse to compete against trans-identifying males. Ahead of...

Stemming from the original TikTok that went viral, this phrase is now being used habitually.