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Maroc Maroc - ADWEEK.COM - A la une - 31/Oct 19:44

Retail Media’s 3 Biggest Challenges

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media may be one of the ad industry's fastest-growing sectors but it faces significant challenges in growing. A need for consolidation, the lack of standard measurement, and confusion over where retail media budgets come from are three of advertisers' major gripes about retail...

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