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Maroc Maroc - DIGIDAY.COM - Hier 04:01

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead

When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.

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