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Maroc Maroc - DIGIDAY.COM - 17/Sep 17:04

Dispelling the myths of mobile advertising on the open internet

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.  A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental […]

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