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Maroc Maroc - ADWEEK.COM - A la une - 23/Sep 13:53

The Atlanta Journal Constitution Hosts Its First Upfront

Regional news publisher The Atlanta Journal-Constitution hosted the first upfront of its 156-year history last Tuesday, part of a broader bid from the news outlet to reintroduce itself to audiences and marketers as a modern media company. The term upfront has historically referred to a marketing event hosted by television networks in May to showcase...

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