Elliott Hill, an executive who left the company after Donahoe’s appointment in 2020, will return as chief executive, Nike’s board said.

Nike replaces CEO John Donahoe with Elliott Hill, aiming for a turnaround amid declining sales and stock struggles, effective Oct. 14.

Sportswear and sneaker giant Nike has confirmed a massive change, as the company prepares for a major shake-up in just weeks.

BEAVERTON, Ore.  — September 19, 2024 — The Board of Directors of NIKE, Inc. announced today that Elliott Hill will become President and Chief...

Company’s shares rise on news former executive Elliott Hill will replace John Donahoe

The sportswear giant shakes up its leadership amid efforts to revive sales and battle rising competition.

The sportswear giant shakes up its leadership amid efforts to revive sales and battle rising competition.

Elliott Hill, quien dejó la compañía tras el nombramiento de Donahoe en 2020, regresará como director ejecutivo, dijo la junta directiva de Nike.

Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool factor.

Many former Nike employees believe that Hill can help Nike get some of its swagger back.