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Maroc Maroc - ADWEEK.COM - A la une - 11/12/2024 17:02

The Creative Agencies to Watch in the Omnicom-IPG Merger

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...

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