Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis...
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Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis...
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to...
The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.
Marketers are regularly asking questions about how creative agencies are using gen AI and how they can integrate it into the creative process for...
Digiday polled a group of media and advertising industry insiders to see what they expect to be the hot topics of conversation during the annual tech...
Comcast Technology Solutions (CTS) is to further integrate its technologies with advertising ecosystem creator Mediaocean. The first such integration,...
As 2025 kicks off, BTS fans worldwide are buzzing with excitement. This year marks the discharge of all remaining members of BTS from their mandatory...
As 2025 kicks off, BTS fans worldwide are buzzing with excitement. This year marks the discharge of all remaining members of BTS from their mandatory...
The strategic merger worth approximately USD 60.94 million will strengthen Duni Group’s market position in sustainable dining solutions in the...
Dubai, UAE-: Cinnamon Hotels and Resorts, a leading hospitality brand renowned for its exceptional properties across Sri Lanka and the Maldives, has...