Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
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Maroc - ADWEEK.COM - A la une - 11/May 20:03
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
Rappers 50 Cent and Nelly, along with The Chainsmokers, headline a new World Cup concert series by Sports Illustrated. “SI Beyond the Pitch” will...
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
50 Cent is set to headline one of New York City’s biggest World Cup parties this summer with Sports Illustrated. The Jamaica Queens mogul will...
Fox beats fiscal Q3 earnings estimates as Tubi growth and sports sublicensing gains help offset a sharp advertising revenue decline.
Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.
Rappers 50 Cent and Nelly along with electronic music duo The Chainsmokers will headline a new four-city World Cup concert series launched by Sports...
There’s never been a World Cup quite like the one Fox Sports will broadcast, starting June 11.