OPRX launched a programmatic EHR ad connection for DSPs, expanding point-of-care targeting and access to authenticated inventory.

OptimizeRx expands DSP integration to unlock scalable EHR ad campaigns and boost inventory use despite lowering 2026 revenue guidance.

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its...

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.

Polygon, one of Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher networks, has announced the launch of its first...

Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super...