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Maroc Maroc - WN.COM - Science - 29/Dec 05:46

AI agents to reshape how telecoms interact with customers

Generative AI and agentic AI are fundamentally reshaping how telecommunications operators interact with their subscribers, according to a new report from Omdia titled The Future of Customer Experience in Telecoms. The analysis suggests that the emergence of AI agents acting on behalf of human customers is creating a new market dynamic that requires operators to rethink their core strategies, as price and network quality...

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