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Maroc Maroc - WN.COM - Africa - 07/Feb 12:23

High tariffs stifle Africa’s trade potential, warns Isuzu CEO

As tariffs bite across the continent, Isuzu Motors South Africa (IMSAf) chief executive Billy Tom, used the company’s 2026 IMSAf address on Wednesday to highlight Africa’s untapped potential and the urgent need to improve intra-continental trade. “On the question of tariffs, our business is around the African continent,” said Tom. “And, the continent is quite big enough. There is a huge opportunity to grow the continent and we’ve set our business around that.” While global markets offer opportunities, high tariffs and cross-border logistics costs continue to constrain African trade. In some cases, he said, exporting vehicles beyond the continent is cheaper than shipping them between...

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