The challenges facing Cadillac ahead of F1 2026

There is no lack of ambition at Cadillac and its US owners, TWG Motorsports and the brand's parent company General Motors. That's reflected in its push to reveal the squad's first-ever race livery during a Super Bowl half-time ad, but that is just one example of the lengths the organisation has gone to. Having rapidly recruited hundreds of staff for its European base in Silverstone, the team has ...Keep reading

Cadillac reveals two-sided 2026 F1 livery

motorsport.com - 09/Feb 03:02

Cadillac unveiled its first Formula 1 car livery ever in an advertisement which aired during the NFL's Super Bowl.The American brand's Ferrari-powered...

The one part of the Cadillac F1 livery fans love: "Way better than I expected"

motorsport.com - 09/Feb 12:06

Cadillac unveiled its highly anticipated 2026 livery in a TV advert during the Super Bowl on Sunday 8 February. While the livery is clearly not the...

Cadillac reveals how its $20m Super Bowl F1 livery launch video was made

motorsport.com - 13/Feb 17:50

Cadillac has published a behind-the-scenes video detailing how it built and launched its first Formula 1 livery reveal ahead of the 2026 season. Shown...

How much Cadillac spent on Super Bowl ad for its F1 livery reveal

motorsport.com - 09/Feb 17:56

General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has...

F1 fans deliver verdict on long-awaited Aston Martin AMR26 livery

motorsport.com - 10/Feb 12:22

Aston Martin unveiled the livery of its 2026 Formula 1 challenger in an event on Monday 9 February in Saudi Arabia. The AMR26 features the British...

Aston Martin reveals F1 2026 livery for Adrian Newey-designed AMR26

motorsport.com - 09/Feb 19:46

Aston Martin has revealed the livery at the official launch of its AMR26 Formula 1 challenger for 2026, the team's first car design led by Adrian...

Valtteri Bottas lifts lid on Cadillac timeline and emotional start: "People were crying"

motorsport.com - 11/Feb 15:19

Valtteri Bottas has revealed that his talks with the Cadillac Formula 1 team started more than three years ago, as he offered an update on the outfit...

Why Cadillac isn’t aiming for points in F1 2026

motorsport.com - 10/Feb 09:35

The new Cadillac Formula 1 team is keeping expectations in check ahead of its upcoming grand prix debut.The General Motors brand thoroughly assembled...

Cadillac 2026 F1 launch: When and where to watch live, what you need to know

motorsport.com - 06/Feb 15:39

The Cadillac Formula 1 team will unveil its highly anticipated 2026 livery in a TV advert during the Super Bowl on Sunday 8 February.The American...

Cadillac F1 teases new Tommy Hilfiger merch line with imminent release

motorsport.com - 03/Feb 19:28

Cadillac has teased a new merchandise line with Tommy Hilfiger, which will be released on 5 February ahead of the team's livery unveiling on 8...

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