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Maroc Maroc - ADWEEK.COM - A la une - 08/Feb 22:40

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.

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Who are the stars in the Dunkin' Super Bowl ad? They include Tom Brady

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The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

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Score a Free Coffee from Dunkin’ on Monday with No Size Limit

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Creatives React: Uber Eats Bets on Repetition Over Novelty

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Creatives React: Novartis Tush Push Leaves Impression in Super Bowl Ad

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Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

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Google Bets on ‘Helpful AI’ to Push Gemini Into the Zeitgeist in Super Bowl Ad

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A heartwarming Super Bowl spot marks the company’s biggest push to drive adoption of its flagship AI.

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Google Bets on ‘Helpful AI’ to Push Gemini Into the Zeitgeist in Super Bowl Ad

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A heartwarming Super Bowl spot marks the company’s biggest push to drive adoption of its flagship AI.