A host of 90s sitcom characters—and Tom Brady—took center stage in Dunkin’s 2026 Super Bowl commercial. In a teaser for the ad, released Feb. 1,...
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Maroc - ADWEEK.COM - A la une - 08/Feb 22:40
Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.
A host of 90s sitcom characters—and Tom Brady—took center stage in Dunkin’s 2026 Super Bowl commercial. In a teaser for the ad, released Feb. 1,...
State Farm’s Super Bowl 60 ad leaned into celebrity, licensed music, and broad comedy to clearly communicate its “almost isn’t enough”...
While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet...
Score a free coffee from Dunkin’ on Monday with no size limit—it’s all part of their Good Will Dunkin’ campaign. If you caught their Super...
Seven veterans weigh in on what hits and doesn't. ......
The ad creatives love cheeky Super Bowl humor for Novartis.
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
A heartwarming Super Bowl spot marks the company’s biggest push to drive adoption of its flagship AI.
A heartwarming Super Bowl spot marks the company’s biggest push to drive adoption of its flagship AI.