PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl.

Allison Stransky talks her Big Game strategy, Olympics selfies and Michael Cera.

Global CMO Tressie Lieberman takes ADWEEK behind the scenes of the cinematic spot.

Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.

Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.

The Lay's Big Game ad helps to kick off a brand refresh.

The Lay's Big Game ad helps to kick off a brand refresh.

In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of “more.” The...

The top 10 Super Bowl ads of the past five years and why they work, according to System1.

Celebrity Net worth places actor Jon Hamm’s personal fortune at $45 million—enough to buy many boxes of Ritz crackers. Nevertheless, Hamm is...