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Maroc Maroc - WN.COM - Business - 05/Feb 02:23

Winter tourism shifts toward consumer experiences

Snow and ice may have brought travelers to China's winter cities, but it is food, shopping and leisure services that are increasingly shaping how long they will stay and how they will experience the trip. From resort dining to cultural souvenirs, China's winter tourism industry is shifting its focus beyond the slopes, turning seasonal travel into a broader consumption story. That shift is particularly evident across China's winter destinations, where skiing and ice sightseeing are no longer standalone attractions but gateways into a wider ecosystem of travel, dining, leisure and cultural spending. As visa-free entry policies expand and inbound tourism rebounds, services are emerging as the...

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