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Maroc Maroc - WN.COM - Business - 03/Oct 08:02

Coty's consumer beauty line looks like a hard sell

Ageing brands and declining sales could make Coty's makeup business a hard sell, raising the prospect of piecemeal deals or lower than expected proceeds that might complicate the group's plans to cut debt and invest in growth. Coty said this week it had launched a review of its mass-market Consumer Beauty business, a prelude to a possible sale or spinoff of some brands in a bid to cut debt, reverse shrinking cash flow, and focus on more profitable fragrances. The business, home to the CoverGirl and Rimmel brands, generates around $1.2 billion in annual revenues, but has been losing market share to...

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