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Maroc Maroc - WN.COM - Business - 01/Oct 17:58

Death Before Inconvenience

Consumed: How Big Brands Got Us Hooked on Plastic By Saabira Chaudhuri Blink Publishing In 1956, the editor of Modern Plastics magazine, an industry booster named Lloyd Stouffer, advised that “the future of plastics is in the trash can.” The hundreds of wildly varying polymer-based substances we call plastics were cheap and easy to produce, moldable into almost any shape and texture and convenient for users. But plastics companies needed to cut loose from outmoded notions of reusability and “concentrate on single use,” said Stouffer. That’s because “the package that is used once and thrown away,” he explained, “represents not a one-shot market for a few thousand units, but an everyday...

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