Maroc - NEWSDAY.CO.TT - A la Une - 27/Jun 06:56

ACCA marks UN MSME Day

A new study to mark UN Micro, Small and Medium-sized Enterprises (MSME) Day reveals inside stories highlighting resilience and growth as small businesses face broader challenges than ever. According to ACCA's latest report, empathy, adaptability and the human touch are vital to MSMEs navigating through today’s dynamic and challenging business landscape. This collection of stories and a toolkit brings together real-world experiences from finance leaders, entrepreneurs and business support organisations around the globe, showcasing the role of accountants in guiding MSMEs through the challenges and opportunities of today's dynamic business landscape. Aleksandra Zaronina-Kirillova, ACCA's head of SME professional insights, said, "In a world where MSMEs are confronted with rapid change, from navigating digital transformation and sustainability, to managing talent shortages and inflation, the role of accountancy professionals as empathetic and indispensable partners has never been more vital. "Accountants, with their unique blend of financial expertise, strategic vision and human understanding, are the listeners, the problem-solvers and the trusted advisers who stand alongside entrepreneurs, offering not just financial guidance but also emotional support and a deep understanding of the human stories behind the businesses they serve. This collection of stories celebrates successes from around the world." The report, Accountants at the Heart of SME Resilience and Growth, includes a range of stories from around the world – in written and video formats – designed to be a useful resource for MSMEs and accountancy professionals who support them. It also includes a toolkit offering practical tools and insights on various topics of interest to MSMEs. To support the launch, ACCA will host a webinar on June 27 providing a platform for discussion and deeper insights into the toolkit. Participants will have the opportunity to engage with experts, ask questions and learn more about the strategic role of accountancy professionals in empowering MSMEs. The post ACCA marks UN MSME Day appeared first on Trinidad and Tobago Newsday.