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Maroc Maroc - NEWMOBILITY.NEWS - A La Une - 16/Feb 08:38

BMW Alpina has a new logo

Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group’s custodianship. “The brand embodies an exceptional balance of supreme ride comfort and high performance,” says the press release. “The new badge design complements the recently revealed wordmark, collectively defining the brand’s contemporary iconography.” “BMW Alpina automobiles will be manufactured in BMW Group plants that have been comprehensively enabled to meet the high standards expected of this new and exclusive brand, ” BMW adds. Continue reading at newmobility.news.

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